＜Who We are＞
Japan consists of four main islands. Matsuno-cho is located in the south west region of Shikoku island, which is the smallest islands of the four and characterized by its mystical nature and culture.
Matsuno-cho is approximately 25 minutes east by car from the center of this region, Uwajima-city, Ehime, and is located by the Kochi border. Hiromi River and Meguro River, which are tributaries of the Japan’s most famous Shimanto River, run though the town.
The National Nametoko Valley Park, where locates at the upper stream of the Meguro River, is known as one of the most popular spots in the Shikoku. Nametoko Valley has unique geographical features and
canyoning tour became popular in recent years in which you can enjoy sliding off the falls.
As known as its nickname “Deep Forest”, more than 80% of the town is the forest and we 100% self-supply heat source to the hot spas throughout the town by using our own lumbers. We utilize our abundant forestry resources to challenge sustainable future.
＜ Yodo Region＞
The area around Matsuno-cho between Uwajima and Shimanto River basin area is called Yodo region. Back in the old days, this region was chaotic region as two powers of Ehime and Kochi prefecture meshed together. At the same time, it was a region where cultures and foods from both sides were exchanged.
West side is Uwajima surrounded by the Rias coast. Only 2km behind of Uwajima is Onigajo mountains that rise like a precipice with 1,000m in elevation and surround Kihoku-cho and Matsuno-cho. Shimanto River, where steep rivers merges, it is a river called “the last clear stream in Japan”.
It took many years for Shimanto River to stream into the Pacific Ocean. It is rare to see a region where ocean, mountain, valley, and river exist in such a condensed area in Japan and this geographic uniqueness makes it possible for people to experience various nature activities.
Matsuno cho, the center of Yodo region, is one of the areas where it takes a lot to visit from Tokyo. The population of the Yodo region has drastically decreased in the past few decades and the industry has been weakening. Now it became a sparsely-populated region and has difficulty surviving as an independent region. We relate this situation to “Outback”, which is a large dessert area spread in the center of Australia, and plan to promote it a like. People living in the Outback have full of free and unique moments that urban people cannot experience and they enjoy their own “my way” life. We live in a time where the population is decreasing, and that’s why we strive to add values to the activities of people who coexist with untouched nature in this region and promote it to the world.
We would like to help you discover your “my way” through several activities below. If you would like to make reservations, please contact us through LINE, Facebook, or our contact form below.
Experience your once-in-life time “break”
-Take a once in a lifetime break in Japan’s deepest forest
Life Changing “My School”
-Learn from the forest, play with the forest, to understand and coexist with nature as well as yourself.
“My home” that no one knows
Meet people who you will miss spending each minute each second together
“My item” with full of love from the forest
Not buying an object, Buying experience and a story